Media Power

As in previous blog, I talked about plastic surgery hospitals in Korea. Today, I would like to remind you to carefully search online information because I know that when deciding to do plastic surgery, you guys will surely search online reviews and stuffs. But. You need to be very careful because eventhough mass media able people to search for the information they wanted to know. People can look on feedbacks online as well as sharing their plastic surgery experiences to others. There is online community website like forum.purseblog.com that allows people to write review and ask question where everyone can access to the website. People are able to find which doctor and which hospital or clinic is good for them. On the other hand, it is hard to determine if it is a real review or sponsored review when information goes online because everyone can write it. Nowadays, plastic surgery hospital usually hires people to write a good review for them. Sometimes, hospital and clinic do free plastic surgery or give discount for celebrities because they can spread out the clinic’s name through their media channels like online blog, Instagram, and Facebook. When bargaining the price of the surgery, most of the clinics require consumer to write positive comment for them.

        Some clinic posted on Instagram by popular Internet idol with the message recommending the clinic. Therefore, the online review might be only an advertisement with biased information not the truth.

        Many plastic surgery hospital and clinic in Korea also put picture of actor or singer in the website to show credibility. While clinic didn’t say that those celebrities do plastic surgery with them but the picture can make the clinic become recognized and reliable.

        Digital world confuses people with synthetic information. Plastic surgery business prefers profit rather than moral and ethic. With the marketing, they can erase negative comments online. They could  buy good review and pay to delete bad review. As the business has more power than the consumer, they can decide media information for people. Consumer will only get to know the good side of information. Consequently, plastic surgery clinic can use mass media to deceive consumer. If you are deciding in doing plastic surgery in Korea, make sure you find infomation carefully. I hope my post helps a lot of you! Good Luck!!